Facebook Adds Action Links to Feeds

Last night Facebook announced a new feature that increases the promotional capabilities provided by news feed stories. The new feature is called an “action link” and according to Facebook, the feature “is a call to action for the user to take within your application, directly from a Feed story. For example, it could be a call to buy an album or a book, or write a review. The URL encoded within the action link takes the user to the appropriate place to perform the action.”