Facebook Adds A Below The Fold Ad Spot

In an attempt to drive more clicks, and presumably increase revenue, Facebook has added a new “below the fold” ad spot, increasing the number of ads that are displayed on the right-hand site of the site from 3 to 4 ad placements. While a subtle adjustment, this could have a dramatic impact, decreasing the cost of advertising in the short-term thanks to increasing the available inventory by 33 percent.

While we haven’t had time to measure the impact on our own advertisements, we will be monitoring the data over the next few days to see how things perform.