Facebook gave advertisers another brand safety tool with last week’s introduction of the inventory filter, which provides more control over the content their ads appear next to.
The social network said in a blog post that its new inventory filter applies to in-stream video ads, as well as ads within Instant Articles and its Facebook Audience Network mobile ad network.
The three options available via inventory filter are:
- Limited inventory, which provides brands with maximum protection, similar to Facebook’s opt-in category exclusions.
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