Facebook Ad Rates Jump Ahead of IPO

Average CPM rose 41 percent since Q1 2011, per TBG Digital

Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business. The average CPM for those ads running along the right rail of friends’ Facebook profiles and brand pages have jumped 41 percent year over year since the first quarter of 2011, according to social advertising firm TBG Digital.

For the report, released April 16, TBG Digital analyzed impressions it had managed on Facebook for clients between Q1 2011 and Q1 2012.

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