Facebook Ad Providers Will Compete On Appatyze

Appatyze has opened the first online auction for trading advertising that appears within Facebook applications.

Appatyze has opened its doors, touting the first online auction for trading advertising that would appear within Facebook applications.

A spokesperson for the company says

Appatyze is designed to be used primarily by social application developers. It’s the first time advertisers can target their ads on specific applications. They can use appatyze as an advertiser to promote their apps and gain users, they can also use it as a developer, hosting third party apps on their applications to generate ad revenue.

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