Facebook Ad Prices Surge 40%, Revenue Too?
With Facebook ads increasing in popularity, it's not surprising to hear that the prices have increased 40 percent per click in the past quarter. Does this mean revenue is on track to more than double this year?
With Facebook ads increasing in popularity, it’s not surprising to hear that the prices have increased 40 percent per click during the past quarter. So does this mean revenue is on track to more than double this year?
If so, Facebook would post growth numbers that are comparable with Google during its early years. While we’re not sure whether or not the company will reach $4 billion in revenue this year, the price of ads are most definitely a great indicator and advertisers rush to bid on targeted ad inventory.
Efficient Frontier has told Bloomberg News’ Brian Womack that this is an overall increase, but we’re sure that fluctuation in ad rates vary from one demographic group to the next.
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