Clickable Ups Your Ante In Facebook Ad Bidding
Which Facebook advertising opportunities should you bid on, and how much? Clickable can help marketing managers fine tune the answers to those questions.
Which Facebook advertising campaigns should you bid on, and how much? Clickable can help marketing managers find better answers to those questions.
Clickable rolled out Social ActEngine, a collection of algorithms for the Facebook Advertising Suite debuted in January, which manages advertising budgets and determine the optimal amount for bids on engagement campaigns.
Social ActEngine also syncs with Facebook on an hourly basis, ensuring timely analytics and data.
Facebook-focused digital ad agency TBG Digital said last month that its research found that deploying ads at the proper time could boost return on investment by as much as 116 percent, and TBG’s One Media Manager performs tasks similar to those described by Clickable for Social ActEngine.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in