Facebook acquires mobile loyalty startup Tagtile
Facebook has acquired the team and most of the assets of Tagtile, a mobile-based customer loyalty management startup, according to a post on Tagtile’s website.
Facebook started and ended this week with mobile-focused acquisitions, having bought photo-sharing app Instagram for $1 billion on Monday. The price for Tagtile was undisclosed.
“We’re happy to confirm that Tagtile’s founders are joining Facebook, and that Facebook is acquiring substantially all of the company’s assets,” Facebook said in a statement. “We’ve admired the engineering team’s efforts for some time now and we’re excited to have them join Facebook.”
According to Tagtile’s website, its service “helps local businesses identify and engage their customers to increase revenue.”
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