Facebook revealed last month that its algorithm will boost live video in its newsfeed because users are watching real-time footage three times longer than recorded clips on the site. And the company Wednesday announced a dedicated hub for all things video—mostly to promote livestreams.
Social-video broadcasting is poised to take off in a big way. And the initiative, called Facebook Live, has grabbed marketers' attention.
"Facebook Live is absolutely a tool that needs to be leveraged by brands in a large capacity," contended Jason Stein, CEO of digital agency Laundry Service.
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