Facebook’s Top Farming Games By Traffic

While farming games no longer dominate the Facebook gaming platform as they once did in previous years, they still retain a very large userbase. Join us for a look at the top six farming games by traffic, as recorded by our traffic tracking service, AppData.

2.المزرعة السعيدة(Happy Land)3,000,000920,00031%
3.開心農場 (Happy Farm)2,200,000890,00041%
4.Komşu Çiftlik (Barn Buddy)2,100,000450,00022%
5.Farm Town990,000260,00026%
6.Gourmet Ranch620,000160,00026%

Beyond FarmVille, the leading five farm games have over 13 million total monthly active users (MAU), spread across a demographically diverse userbase, much of whom are Arab, Turkish, and Chinese speaking Facebook users. Many of these top farm games boast engagement rates over 20%, which is considered high based on data collected in Inside Virtual Goods. This report will briefly review each of these games’ core gameplay loops and monetization features.

[Editor’s Note: For the purposes of this report, “farming game” is defined as a simulation where the act of farming forms the core gameplay loop. This list also excludes games where  farming mechanics such as harvesting and planting are used to collect non-farm resources — monsters, zombies, marijuana, etc.]

Farmville – Zynga

Launched in the Summer of 2009 and reaching a peak of of nearly 60 million MAU in December 2010, FarmVille’s userbase is now roughly half that number, with a downward trend that continued into May 2011. At that point, Zynga launched a branded FarmVille ad campaign linked to pop star Lady Gaga that created a short-term increase in DAU and MAU; a complete expansion launched in September also temporarily increased MAU, but not DAU. Since November, FarmVille has seen a recent drop of DAU as a percent of MAU, falling from 28% in mid-October to 23% now as MAU continues to rise while DAU falls.

Beyond FarmVille, however, activity rates for the top farming games are often quite different:

المزرعة السعيدة (Arabic, Happy Land) – Peak Games & Halfquest

A farming game aimed at Arabic-speaking Facebook users, Happy Land contains art assets targeting that demographic; for instance, the player’s advisor character wears a keffiyeh headdress. In the core gameplay loop, the player harvests farm resources which can be used to feed livestock, or processed, and then sold at market. Players can customize the look of their farm, and compete with other players to gain the most wealth and experience points for developing them. Monetization is through Ranch Cash (purchased with Facebook Credits) used for buying equipment upgrades, special items, and farming power-ups.

Clockwise from top left: Happy Land (Arabic), Happy Land (English), Country Life, and Our Farm (Turkish)

Note that publisher Peak Games also has a Turkish language version of the game called Bizim Çiftlik that enjoys 980,000 MAU and 26% DAU/MAU in addition to an English language version of the game called Happy Land, which now sees 500,000 MAU and 23% DAU/MAU. There also appears to be second English language version of the game, Country Life, with 1,100,000 MAU and 19% DAU/MAU, but as of press time Peak Games has not responded to request to clarify whether or not this game published by it or was perhaps created by developer Halfquest independently of its publishing agreement with Peak Games.

開心農場 (Chinese, Happy Farm) – ELEX

A farming game aimed at Chinese-speaking Facebook users, Happy Farm’s core gameplay loop centers around a 4×7 farming grid, where crops can be planted and harvested. Players have some customization options for the look of their farm, and a ranking system enables competition between friends playing the game. Monetization is built on special Happy Farm currency, purchasable with Facebook Credits, which can then be used to purchase special seeds, plants, equipment, livestock, and special enhanced farm layouts with different backgrounds (such as a fantasy or island theme). Happy Farm enjoys very high engagement rates, with over 40% of its users playing on a daily basis.

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