Fab Over Fifty Sets February Launch
Publisher, marketer and writer Geri Brin is taking aim at the niche of women 50 and older with the planned February launch of Fab Over Fifty, which is currently live in beta, as is a blog by Brin.
Advertisers already on board include Olay, GNC, Blue Mercury and Raymond James, and Brin is focused on the highest-spending demographic in the country, made up of some 51 million women.
Brin said:
Baby boomer women are more accomplished, more stylish and more generous than women this age have ever been.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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