Fab Launches 'First Things First' Open Call

Fab knows a thing or two about fresh starts. After a period of explosive growth fueled by hundreds of millions in funding, the design flash sale site imploded—itself. A massive restructuring that halved its employee count and winnowed down a product assortment that had ballooned to include pepperoni pizza t-shirts and Jesus kites has left the company leaner, meaner, and with a designer—Kiel Mead—in a leadership role. One of Mead’s first initiatives as executive vice president of Fab is “First Things First,” which invites designers across disciplines to submit ideas for “the first product that makes a house a home.”