F8: Facebook’s Analytics for Apps, Other Announcements

Facebook’s announcements about Messenger and video stole the thunder during day one of its F8 global developers’ conference Wednesday in San Francisco, but there was other significant news, too.

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Facebook’s announcements about Messenger and video stole the thunder during day one of its F8 global developers’ conference Wednesday in San Francisco, but there was other significant news, too.

The social network introduced Analytics for Apps, enabling application developers to rely on actionable information to improve their apps. Analytics for Apps allows developers to:

  • Learn how people use your product across multiple devices: People are increasingly accessing your app and website across multiple devices. Facebook Analytics helps you answer questions like, “What percentage of the people in Canada that installed my mobile app ended up purchasing on my website?”
  • Smarter decision-making: Build better experiences for the people using your apps by understanding the steps people take within your app, finding areas that are causing people to drop off and seeing how well you retain people.
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