F8 2016: Facebook Opens Instant Articles to All Publishers, Reveals Partnerships

As promised in February, Facebook’s Instant Articles are now available to all publishers worldwide.

As promised in February, Facebook’s Instant Articles are now available to all publishers worldwide.

Product manager Josh Roberts said in a Facebook Media blog post that more than 1,000 publishers globally are now part of the Instant Articles program, and he discussed the following updates that were unveiled at the social network’s F8 global developers’ conference in San Francisco:

  • Partnerships with publishing tools WordPress, Drupal, Atavist, Medium, Perk Distributed, RebelMouse, ShareThis, Sovrn, Steller and Tempest.
  • Partnerships with analytics tools Adobe Analytics, Chartbeat, comScore, Nielsen, Parse.ly and SimpleReach.
  • As announced last week, publishers can now create branded content as Instant Articles, sharing that content with tags indicating its sponsor. Roberts said publishers can: use Facebook’s article-styling tools to visually distinguish branded content from standard editorial content; highlight sponsors with custom text in bylines and kickers; and include sponsor logos on the first screen via a native tool set that the social network plans to introduce “soon.”

Roberts wrote in the blog post:

The response to Instant Articles has been tremendous: More than 1,000 publishers worldwide are officially part of the program, and at every step of the way, we see clear evidence that Instant Articles provides a better reading experience for people and a significant boost for publishers looking to reach their audiences on Facebook.

Additionally for many people around the world, it’s challenging to get news on mobile simply because it takes too long to load. We’ve invested heavily in optimizing performance on Android, with the goal of providing the best mobile reading experience for people everywhere, no matter where they are in the world or what connection or device they’re on. In countries like India, Brazil, Mexico, the Philippines and others, we’ve found that people on slower connections read 20 percent to 40 percent more Instant Articles than mobile web articles on average as a result.

One of our principles from the very beginning of Instant Articles has been to work collaboratively with our publishing partners to understand their needs and shape the product, and we want to thank them for their continued feedback. We look forward to continuing this journey of informing people and connecting them to the news that matters to them, together.

Readers: What are your thoughts on the Instant Articles developments Facebook announced at F8?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.