F8 2016: Facebook Live API Open to Developers, Publishers

Facebook is giving developers and publishers a chance to see what they can do with its Facebook Live video-streaming feature.

Facebook is giving developers and publishers a chance to see what they can do with its Facebook Live video-streaming feature.

Product manager Daniel Danker provided details about the Facebook Live API (application-programming interface)—which was introduced by the social network at its F8 global developers’ conference in San Francisco Tuesday—in a Facebook Media blog post.

Danker wrote that the Facebook Live API will enable developers and publishers to:

  • Seamlessly incorporate Facebook Live into their existing broadcast setups.
  • Create new ways to interact with viewers.
  • Integrate Facebook Live directly into the latest video products from device makers.

He added:

In the short time since we’ve rolled out Facebook Live to people and publishers around the world, we’ve seen incredible adoption, creativity and engagement. Media organizations are inventing new formats on Facebook and experimenting with ways to create more engaging experiences with their audiences. We’ve been inspired by the innovation we’ve seen so far, and we know it’s only the beginning.

Danker provided instructions for publishers and developers that are interested in the new API:

Publishers with verified pages can get started with the Live API via Publishing Tools or by contacting one of our Facebook Media Solutions partners. These partners have built video production, editing and streaming products that publish directly to Facebook Live and bring live video to life with features like camera switching, instant replay, on-screen graphics and special effects.

Developers can learn how to integrate directly with Facebook Live using the Live API documentation. The Go Live dialog makes it particularly easy to get started. If you’re a developer and would like to integrate Facebook Live directly with your application or device, sign up to request access.

Readers: What new ways do you think developers and publishers will come up with to use Facebook Live?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.