Extole raises $7.6M for social advocacy platform

Facebook Preferred Marketing Developer Extole today announced that it has raised an additional $7.6 million in funding.

Extole, which bills itself as a “social advocacy platform,” helps brands and agencies promote engagement across the web, email and social networks like Facebook through apps meant to drive word of mouth. Last year the company released new products and updated existing ones to integrate Facebook’s Open Graph publishing features, which increase virality and earned media. One client found that for every one person who entered the sweepstakes after seeing a promotional message from the brand, 3.6

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