Experts: Marketing Is Boosting Corona Sales Even Though No One Likes The Taste

Lots of people will buy into your message of kicking back with a cold one, even if the beer is mediocre.

Beer has fallen on hard times lately with data showing a sales growth of just .4 percent for the year ending May 16. One beer that’s selling far beyond that is Corona. The brand’s parent company, Constellation Brands, which also owns Modelo Especial and Pacifico, has seen sales jump 12 percent.

“Overnight, Constellation became the U.S.’s third-largest beer company by volume,” reports the Wall Street Journal. “Shipments of Corona have increased nearly 10% over five years to 7.8

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