Expect a Lot of Sponsored Tweets and 'Experiential Marketing' During the Oscars

Vanity Fair publisher Edward J. Menicheschi tells Stuart Elliott of The New York Times that “Oscar night is Vanity Fair’s Super Bowl“, and the mag will go all out this year to prove it.

The brands sponsoring the awards and the top two magazines covering them (VF and People) plan to stage “events” rather than simple advertisements or social campaigns. What will those events encompass?

The “Vanity Fair social club”, sponsored by L’Oreal and Chrysler, will host more than 100 “influential” media folks covering the Oscars.