Facebook Adds Expat Targeting
Facebook continues to expand its ad-targeting options, this time allowing marketers to reach the 92 million expats on the social network.
Facebook continues to expand its ad-targeting options, this time allowing marketers to reach the 92 million expats on the social network.
In a Facebook for Business post, the social network said brands can now target expats by both the countries they are currently residing in and their nations of origin.
The feature is available globally via all Facebook ad interfaces, including the ads application-programming interface, for brands looking to target users from Brazil, Indonesia, China, South Africa and India.
The same privacy features that Facebook applies to other ad-targeting options are included with this feature: Advertisers will not receive any data that reveals who users are.
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