Exelate Gets $15 Mil. for Web Ad Data
Exelate said it has closed a $15 million round of financing. The makes it the latest player striving to change how display ads are bought, sold and targeted to get a significant infusion of cash.
The New York-based company operates a data exchange that lets advertisers purchase anonymous data on Web user habits for ad-targeting purposes. Exelate boasts audience information on 150 million U.S. Internet users.
The second-round funding brings Exelate’s total financing to over $19 million.
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