Exec Exodus Continues at RDA

Reader’s Digest Association continues to shed upper-level executives as it focuses on cutting costs post-bankruptcy, stirring speculation that more layoffs are on the way.
 
The latest to go is Amy Radin, who left the company after less than a year as its svp, global chief marketing officer. The company decentralized its global marketing function, leading to her departure.
 
Her exit follows those of Michael Brennan, who was evp, corporate development; and Andrea Martin, who was president of RDA’s Asia Pacific operations.
 
RDA also recently lost publishing execs Eva Dillon and Alyce Alston, two longtime lieutenants of RDA president and CEO Mary Berner.
 
Not all those positions are being eliminated, though. Dillon’s functions were taken over by Lisa Sharples, the new president of RD Community, and the company is seeking a new publisher for its namesake magazine Reader’s Digest.
 
Speaking during a conference call April 28 to update debt and equity holders on the company’s finances, Mary Berner referred to the departures in a discussion of cost controls and new business prospects. “We continue to look for every possible way to operate more efficiently,” she said.
 
Berner said that in addition to looking for cost cuts, RDA had a number of new revenue-building initiatives in the hopper, including a new language-learning service called RD English; a paid-subscription model for AllRecipes.com, its recipe portal; and the upcoming launch of RD Version, a portfolio of products with information on general interest topics.