EXCLUSIVE – Warner Bros. to Mark Gill: “Good night, and good luck.”

BREAKING NEWS: The apocalypse appears nigh for specialized film.

Despite the runaway success of “March of the Penguins” (the second-highest grossing doc of all time) and the prestigious-if-not-exactly-a-blockbuster “Good Night, and Good Luck,” (Box office: $31 million) we hear that Warner Independent Pictures president Mark Gill is being thrust aside to make room for Warner Bros. Pictures exec Polly Cohen.

That’s right, ladies and gentlemen: Cohen, the executive who supervised that epochal moment in American cinema, “Scooby Doo,” is to be in charge of running Warner’s specialized film division.

If Gill was fired, a more blatant grudge could not be more in evidence: Jeff Robinov, the production chief of Warner Bros. Pictures had sparred with Gill from the get-go – most recently scotching Gill’s plans for a Richard Shepard (“The Matador”)-directed “Spring Break in Bosnia” – a film which was just today snatched up by those redoubtable amateurs, Harvey and Bob Weinstein. Clearly, there isn’t a movie there, eh Jeff?

If Gill quit, even better: Finally, the world will see how the studio that made “Poseidon” (a $200 million flop whose key art aptly depicts a capsized vessel) really is totally at sea when it comes to specialized film.

In case you’re wondering: Calls to Gill were not returned. We’d have called big Warners for comment, but we hear they fired their spokesperson yesterday and haven’t replaced her yet, either.


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