Exclusive: Playboy Slashes Rate Base 38%

Big cuts are in store at Hugh Hefner’s Playboy, which is slashing its rate base a whopping 38 percent as the iconic men’s magazine battles advertising and circulation declines, Mediaweek has learned.
 
Starting with the January 2010 issue, Playboy’s rate base will drop to 1.5 million from 2.6 million, a rep there said.
 
Playboy also will combine its January and February issues after doing the same with its July and August issues this past summer. No decision has been made about repeating the July/August double issue this year, the rep said.
 
The





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