Entertainment Weekly’s latest cover—featuring the first look at Benedict Cumberbatch playing Doctor Strange—is right in line with the trend of over-exposing movies way before they come out.
The Marvel film doesn’t hit theaters until Nov. 16 of next year, and yet EW considered it a cover story.
“EW’s First Look cover shoot with Cumberbatch was one of the very first times the British actor tried on the costume that his character, Doctor Stephen Strange, wears after transforming from a self-centered surgeon to a world-protecting sorcerer,” explained EW.
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