Evernote Launches App Directory, Publishing Platform

Cloud-based note-taking startup Evernote is looking for more ways to gobble up your data. The company updated its software this week, introducing its customers to Trunk, an app directory and publishing platform, with mobile apps, hardware, and other items designed to work with the Evernote service. Evernote allows people to sync notes, photos, documents, and web snippets to the Web, their desktop, and their mobile devices. Anyone can have a free account, and premium users pay $5 a month for more upload privileges. Trunk connects users with everything from mobile apps to Evernote-connected scanners. There are about 100 items from 67 companies on Trunk at launch, which let users create shopping lists, scrap books, or even use voice input. While Evernote is not the only service that lets users sync their thoughts to the cloud, it's one of the most innovative that we've seen. And with the release of Trunk, it's clearly trying to build an entire note-taking universe with itself at the core. "Today, there are more than 2000 developers building hardware and software application that hook into the Evernote memory platform," wrote VP of marketing Andrew Sinkov on the Evernote blog. Rather than trying to build much of the user-requested functionality into its own flagship desktop and mobile apps, Evernote has decided to let others do the hard work instead. Third-party app makers have added voice transcription, PDF annotation and even mind-mapping abilities to the Evernote data bank. Evernote first presented Trunk at a press conference in San Francisco on Wednesday. Among the third-party apps demoed were Seesmic, which lets users save items from Twitter and Facebook to Evernote on the Apple iOS or Google Android platforms, and StreamWork from enterprise software giant SAP, which lets users work collaboratively on business projects. Evernote has also expanded from just a note-taking service to a note-delivery service with the introduction of branded notebooks. Publications such as Make Magazine and BlackBook now have special Evernote notebooks that users can subscribe to. Once added, the notebooks are synced to the cloud along with all the user's other notes. But these branded notebooks aren't just for reading. They can also be edited, annotated, and modified just like regular notes. According to Sinkov, Evernote intends to add "in-Trunk purchasing" and other revenue possibilities with third-party apps and notebooks. For now the notebooks are free, and purchasing an item featured in Trunk requires a link to the platform-appropriate app store.

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Evernote Launches App Directory, Publishing Platform

Kenneth Musante

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