Even Samsung's 'Brand Advocates' Prefer iPhones
Ethics are a little different in China.
One of the hot topics in the industry at the moment concerns brand advocates/influencers and the ethics surrounding the work they do: should brands disclose the fact that they pay unofficial everyday spokespeople to promote their products?
Another, completely different issue arose in China last week, however: seems that even Samsung’s fans prefer Apple.
China Times reported that Samsung gave 500 “fans” some pocket change to attend a press event for the release of the new Samsung S6 Edge last Friday:
“The recruiter said Samsung’s requirements for these people were that they be younger than 30 and look like students.
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