Even Martin Shkreli, the "Most Hated Man in America," Can Get PR Help

If PR falls to a bad client, does it make a difference?

I’ve often told anyone who will listen in PR, if you want this career to feel less like a job — find the causes behind the clients. It gives you purpose. It gives your battle through traffic every morning a meaning. And it gives you the steam you need to keep going.

That said, I don’t see how in the world Allan Ripp can do that with his new client, one slimy troll named Martin Shkreli who made news (and this nation’s “most hated” list) earlier this month.

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