Euro RSCG's Marian Salzman Has Some Choice Words About that PR Definition

Marian Salzman, CEO of Euro RSCG Worldwide PR in North America, is not a fan of the whole “let’s come up with a new definition of PR” thing.

“Those imbeciles at PRSA [Public Relations Society of America],” she says. “…I don’t think we need trade organizations to sit down and figure out the definition of public relations. We need a different industry if that’s what we need.”

This is just one of many thoughts Salzman shared with Mediabistro for its latest “So What Do You Do?” feature.

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