Euro RSCG Adds Jaguar's Digital Biz
BOSTON Havas’ Euro RSCG today said it has added global digital chores on Jaguar.
The agency will handle the account in its New York office under the leadership of ecds Alicia Johnson and Hal Wolverton.
Jaguar spent slightly more than $45 million in U.S. media alone last year, including $8 million in the digital sector, per TNS Media Intelligence. Global figures were not immediately available.
The digital assignment expands the existing relationship between Jaguar and the agency to include all online advertising and e-CRM duties, as well as the maintenance and building out of jaguar.com,
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