Etsy Makes Friendship Bracelets for Yelp

This Saturday Etsy and local Etsy artist network the {NewNew} are hosting a craft event at Yelp‘s semimonthly activity series on Governor’s Island called Summer Camp.
The series, which began on June 5th and runs through September 4th, includes yoga, picnics and other feel-like-a-kid-again activities led by local businesses. This week’s free activity is a lesson in making sailor’s knot bracelets.

Yelp’s citizen reviewers are some of the most articulate critics of local restaurants and shops on the Web. Combine that with the fervor of New York’s craft scene and we can almost see the fleet of handmade canoes paddling across the river from Brooklyn to the shores of Governor’s Island.

Etsy has been fittingly hands-on with their online community in the real world through monthly craft nights at Etsy Labs in DUMBO and other Meetups held all over the world. Yelp similarly lists local events and in April announced its partnership with Facebook.
With all this socializing, one has to wonder if Etsy, like other online communities including Ebay and even Craigslist, won’t eventually lose their local flavor, not to mention their granny-chic aesthetic. For right now, that doesn’t seem to be the case. Case in point: the {NewNew} requires its members to hand-make their own crafts from within the tri-state area.
We checked out the 4th Annual Cupcake Craft Night at Etsy Labs last night, where we ate bacon-encrusted cupcakes from Cupcakes Take the Cake and Cake Lab while Etsy’s Danielle Maveal showed us how to embroider note cards. While some crafters in attendance were in New York on business, most were local Etsy sellers who came on a regular basis to share ideas and make friends. “Just keep trying,” we heard one veteran Etsy seller say to a newbie. “The hardest part is waiting for something to sell.”