Etsy Goes Public, Encourages Sellers to Invest in Site
The online marketplace for handmade and vintage goods went public earlier this month but put a cap on the maximum investment, with the goal of returning value back to its users.
Many social networks, like YouTube and Tsu, have engaged in revenue sharing programs with their users. Indeed, these companies realize that a great deal of their value is derived from user-generated content. It seems that Etsy, the online crafts marketplace, also realizes the value generated by its users, a fact reflected in its IPO.
Etsy CEO Chad Dickerson said in an interview with The New York Times:
The success of our business model is based on the success of our sellers.
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