Etsy Becomes First Online Marketplace to Offer Shoppost to Merchants
Etsy is just the latest to integrate Shoppost functionality, so vendors can sell directly through Facebook and Twitter.
Social commerce platform Shoppost will now be available to Etsy retailers, the company announced today. Etsy, home to vendors of handmade and vintage goods, is just the latest to integrate Shoppost functionality and usher in a new era of social shopping.
Shoppost allows Etsy merchants to sell their wares directly in stream on Facebook, Twitter and Tumblr with functionality that “mimics an e-commerce storefront.” The idea is to facilitate a “frictionless shopping” experience by providing information including images, availability, sizing and pricing directly in promotional posts.
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