Esurance's $1.5M Twitter Contest Paid Off, Saw 200K Entries In First Minute

Amid the hype and excitement of the Super Bowl (and, increasingly, the Super Bowl ads), Esurance made a bold move: They bought the ad slot immediately following the game, and saved a cool $1.5 million.

Not to let this “spare change” go to waste, the company launched a Twitter contest, with one lucky Twitter user who tweeted the #EsuranceSave30 hashtag winning the entire $1.5 million pot.

This week, the company handed out the cash – and shared the amazing social media statistics that this contest generated.

During Wednesday night’s episode of Jimmy Kimmel Live, Esurance spokesperson John Krasinski announced the name of the night’s big winner.