Estée Lauder Turns the Internet Pink for Breast Cancer Awareness Month
In 1992, Evelyn Lauder distributed the first pink ribbons at Estée Lauder makeup counters in New York City to give women the courage to talk about a deadly form of cancer that was killing 44,000 women in the U.S. every year. The senior corporate vice president passed away in 2011. Today, her pink ribbon has gone digital, appearing on Facebook, Twitter, Instagram, and Viddy, where supporters all over the world are turning the internet pink to raise awareness -- and money -- in order to find a cure.
In 1992, Evelyn Lauder distributed the first pink ribbons at Estée Lauder makeup counters in New York City to give women the courage to talk about a deadly form of cancer that was killing 44,000 women in the U.S. every year. The senior corporate vice president passed away in 2011. Today, her pink ribbon has gone digital, appearing on Facebook, Twitter, Instagram, and Viddy, where supporters all over the world are turning the internet pink to raise awareness — and money — in order to find a cure.
Now in its twentieth year, the ELC Breast Cancer Awareness Campaign has really put its money where its lipstick is, raising more than $35 million to fund 140 Breast
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