Esquire Wades Into Mobile Waters
Hot on the heels of many Ellie-nominated magazines going mobile, Esquire recently launched its own mobile Web site, located at m.esquire.com.
“The jury is out on how people will use their phones,” Esquire editor-in-chief David Granger said in an interview with min online. “Since the technology is available and we have certain aspects that can be truly useful or entertaining, it was a good move to move into mobile.”
Meanwhile, min/min’s b2b digital media editor Steve Smith found the site to be surprisingly entertaining: “One of the things that Esquire Mobile taps is our taste for browsing content on a handset,” Smith said.
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