Esquire to Launch Retail Website
David Granger, Editor-in-Chief of Esquire, told a crowd at the Publishing Business Conference and Expo that the magazine is readying an online retail site called Clad. According to eMedia, the site will offer men’s clothing, and attempt to bridge the gap between the pages of Esquire and shopping. Granger explains:
My motivation for doing this is simple: Magazines have already done one essential thing — we’ve made people want things, whether it’s a better life or better shoes … But for the hundreds of years that magazines have been around, magazines have stopped short on delivering that desire.
He
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