For the first time, Esquire is dipping its toe into the realm of paid Web content. This morning, the Hearst Magazines title published “The Prophet,” a feature from its August issue, online—and rather than offering the entire article for free or posting a teaser to get readers to buy the magazine itself, Esquire is asking readers to pay $1.99 for the privilege of reading the article online.
The nearly 10,000-word article, by contributing editor Luke Dittrich, is an exposé of Dr.
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