ESPN, Univision Gear Up for World Cup Digital Play

U.S. networks integrating mobile, social into coverage

The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms.

"We know it's the greatest sporting event on earth. There's going to be a lot of options for people to consume content," explained David Beck, Univision svp and general manager of social media.

While in past tournaments the primary way to watch was on a TV screen, both outlets have dramatically boosted their digital offerings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in