ESPN The Magazine is Throwing Theme Parties

ESPN The Magazine is taking a new approach that puts it in a good spot to compete with its main rival, Sports Illustrated. According to Adweek, the magazine is starting to publish theme issues, like the one that just hit newsstands, which focuses all its content on analytics.

It’s a good strategy. SI tackles the weekly sports stories as best as possible, considering how fast the news cycle is now. ESPN could carve out a nice space with theme issues because it would be offering something new.

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