To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit.
"Along with those efforts we wanted to find a more lighthearted and shareable way to depict the SportsCenter journey. We constantly come back to the question: Would sports fans want to tell their friends about this? We believe this video answers that question with a resounding yes,” Tim Hubbell, ESPN's director of brand marketing, said.
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