ESPN Locks Up Rose Bowl Rights Through 2026

The Rose Bowl will remain on ESPN through 2026 after the sports cable network reached a 12-year extension with the Pasadena Tournament of Roses, the Big Ten Conference and the Pac-12 Conference. The new agreement begins in 2015.

The New Year’s Day tradition will continued to be played at 5 p.m. ET/2 p.m. PT on January 1 (and January 2 when January 1 falls on a Sunday).

“The Rose Bowl Game is one of sport’s most meaningful and celebrated events,” ESPN president John Skipper said in a statement. “Extending our relationship long term with such a prestigious brand will play a significant role in the way fans continue to define ESPN – as the leading destination for college football all year long.”