ESPN and Nielsen To Collaborate on Tracking
We’ve been following Nielsen’s mobile plans for some time now, as measuring audiences for cell phone media has been a real sticking point for content providers. Today’s development involves one of those providers; according to a new MediaWeek report, ESPN and Nielsen plan to collaborate across multiple platforms to track viewers.
MediaWeek wrote that by tapping into a number of Nielsen divisions, including Nielsen Mobile (Telephia), NetRatings, and Nielsen’s new TV/Internet Convergence panel, the two companies will work together to combine and fuse data in order to understand how consumers interact with the ESPN brand across platforms.
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