ESPN Adds a New Stories Format to Its App

Vertical video is being used for the first time

The latest platform to throw its hat into the stories ring is … ESPN?

While the sports giant isn’t a social platform by definition, it maintains a presence across social platforms worldwide, but its new ESPN Stories format is actually part of its application.

The company called ESPN Stories its most significant content-driven release since it debuted streaming service ESPN+ in April 2018.

ESPN Stories will begin rolling out Friday with topical compilations and original executions created exclusively for the app, with video, audio and graphics designed for a mobile-first experience.

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