ESL Is Bringing 5,500-Plus Hours of E-Sports Content to Facebook Live

Counter-Strike: Global Offensive Rank S competitions will be featured

Major League Baseball wasn’t the only sports league to reach a livestreaming pact with Facebook, as e-sports giant ESL Thursday announced an agreement with the social network that will bring more than 5,500 hours of livestreamed content to Facebook Live, in six languages.

Content will include Rank S competitions, an “elite ladder” for the Counter-Strike: Global Offensive community, as well as an exclusive weekly 30-minute CS:GO show featuring top players, rising talent and highlights.

ESL said all ESL One and Intel Extreme Masters events will livestream globally on its Facebook network in English, French, Spanish, Portuguese, Polish and German.

The content will be available via the ESEA Facebook page and official ESEA Facebook group. ESEA is ESL’s subscription-based community platform for amateur, semi-professional and professional CS:GO players.

Patrick Chapman, who works on gaming and e-sports Partnerships at Facebook, said in a release announcing the pact:

Rank S is defined by the world’s best CS:GO gameplay, and it’s fueled by a knowledgeable, passionate fan base that craves great live matches, news and analysis. Delivering original video content to this audience ties directly to Facebook’s commitment to build the world’s community for people to play, watch and share games they love. ESL’s use of Facebook groups as a cornerstone of its video distribution strategy is an innovative approach that encourages greater participation from the vibrant community of CS:GO fans around the world.

ESL vice president of social media and editorial Johannes Schiefer added:

With more than 1.94 billion monthly active users on Facebook, this is a huge step toward expanding the reach of e-sports among mainstream audiences. Last year, ESL content generated more than 2 billion impressions and reached over 200 million users on Facebook globally. Now, with the addition of livestreaming for all major ESL events, as well as exclusive content around CS:GO and ESEA, we are excited to expand our reach to more audiences and build strong local communities of highly engaged e-sports fans. David Cohen is editor of Adweek's Social Pro Daily.