For Whom the Hemingway Headline Tolls
Edward Hemingway's latest children's book arrived this week.
How do you make the general subject matter of Ernest Hemingway jump out on a millennial’s smartphone? The New York Post’s clever gambit is to headline the item “Why Hemingway’s Grandson Will Never Grow a Beard.”
Does Edward Hemingway, a 47-year-old author based in Brooklyn (pictured), have some strange inability to grow facial hair? Was he traumatized at an early age by a crazy person with a face full of whiskers? Not quite:
“Relatives and Hemingway aficionados tell me that of [all] the grandchildren, I look the most like him,” he says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in