Erin Fetherston Shutters High-End Fashion Label, Readies Lower-Priced Line

As she wraps up her stint as a guest designer and creative consultant for Juicy Couture, Erin Fetherston is also stepping back from her namesake ready-to-wear label. The high-end collection, which has provided a shot of whimsy to the New York runways since 2006, has been shuttered—or at least placed on indefinite hold. Fans of the designer’s signature fairytale-inflected femininity will be able to get their Fetherston fix from “Erin,” a new lower-priced line that will debut during New York Fashion Week (two looks from the new line are pictured). “The line, which will be more casual but still equally as rich in Erin’s signature perspective, will hit stores this fall,” according to a post on the designer’s blog. WWD offers more details on the new label, which “skews more toward everyday wear, with ample ladyfied sportswear. T-shirts are embellished with beadwork and chiffon accents, a winter parka is done in icy metallic lame and skinny black pants come with a swath of silk trailing in the back, like a cape.” Fetherston cites the economy as a key factor her in decision to swap ready-to-wear for a lower-priced line. “When the climate isn’t good, that really takes the fun out of buying a $5,000 dress,” she told WWD. “I don’t want to be so removed anymore. That’s not where we are.”