Ericsson ConsumerLab: 2% use Smartphone GPS in Bed in AM

Mashable’s summary of Ericsson ConsumerLabs’ recent report is a good start.

One-Third of Smartphone Users Load Apps Before Getting Out of Bed [STUDY]

The study has a lot more amusing findings, however.

Ericsson ConsumerLab (PDF report)

For example, 2% of people surveyed indicated that they used their GPS before getting out of bed in the morning. No one reported using a GPS in bed before going to sleep. We might infer that everyone know where they go to sleep but a few people are unsure when they wake up.

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