eReader Owners Are Happy (At Least When It Comes to Their eReaders)

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The results of a survey of 1,000 eReader owners, conducted by The NPD Group, a market research firm, and released yesterday, show that 93% of eReader owners express a high level of satisfaction with their device. The survey showed that while certain features are important, most folks who bought an eReader are getting what they want out of it.

Not surprisingly, the two most important features are wireless access and a wide selection of eBooks. The survey reports that 60% of eReader owners count wireless as their favorite feature. A touch screen was highly prized by only 23% of respondents, which must be due, in part, to the fact that few of the available eReaders offer a touch screen. In terms of eBook selection, 46% said they were “mostly satisfied” with the available titles, but only 39% said they found all the books they wanted.

Many people also noted that they use other devices–a PC or smartphone–to read eBooks in addition to their eReaders.

It’s probably not surprising that eReader owners are satisfied–in a way these are simple devices: they do what they’re supposed to do, display books. We can almost expect more dissatisfaction when eReaders get more complicated and offer color displays and apps. The iPad has already inspired complaints, and it ain’t even available.