Entry Numbers Down for Most Lions Award Categories at Cannes

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Are there less clients? Less clients willing to try out new ideas in these troubling financial times? Or less agency petty cash needed to apply? These are the questions we ask upon learning that the entries to the Cannes Lion advertising awards have dropped this year by nearly 35%, as well as all across the board at Cannes, feature films and all. No idea what this means, but one must speculate that it’s probably a little from all three columns. But hey, rest easy designers — it’s still not getting any easier to win in your category:

The only awards to see an increase in entrants was the Promo Lions with a 1.4 per cent growth to 1,118 entries and the Design Lions with a 1.2 per cent growth to 1,139.