Entertainment Weekly Alters Delivery Schedule To Compete With Web, TV

ew_cover_3.30.10.jpgEntertainment Weekly is stepping up to compete with entertainment news shows and constantly updated gossip blogs by tweaking its delivery schedule.

Starting with the magazine’s April 9 issue, 97 percent of subscribers will get delivery by Friday. Currently, about 89 percent of EW subscribers get their subscriptions delivered in time for the weekend. Meanwhile, newsstand copies will still go on sale Thursday and Friday.

The shift will require Enterainment Weekly staffers to close issues 12 hours earlier to 3 p.m. on Tuesday, meaning they’ll get less of a break during the work week.

The weekly hopes this move will also prove a hit with advertisers, especially considering their total ad pages have dipped about 50 percent over the past five years.